Poker at a glance
Facts & Figures
An estimated 100 million people in the U.S. have played poker
Americans spent more money in casinos last year than they did going to movies and amusement parks combined
More than 95% of Internet gamblers have made purchases online
More than $60 billion was wagered on Internet poker, with more than $3 billion in revenues in 2006
Experts expect revenues to reach $24 billion by 2010
57% of people surveyed at CardPlayer.com play poker daily, and 86% play poker at least twice a week
Consumer spending at land-based casinos has consistently increased, growing from $17.1 billion in 1996 to $32.42 billion in 2006. Consumer spending has increased 6.8% since 2005.
In June of 2007, 8.6% of adults participated in at least one form of online gaming in the previous month
More than 80% of Americans surveyed think gaming is acceptable, and 75% oppose a ban on Internet poker
The poker industry has grown by 62% from 2006 to 2007
In 2006, it was estimated that there were more than 3 million online poker players worldwide
World Series of Poker
Championship Event:
2003 ................... 839 Players
2004 ................... 2,576 Players
2005 ................... 5,619 Players
2006 ................... 8,773 Players
2007 ................... 6,358 Players
2008 ................... 6,844 Players
Card Player, “The Poker Authority,” captures the gaming lifestyle like no other publication. Featured players have won millions in lifetime earnings and are the rock stars of the gambling industry. Their fans emulate them by traveling to vacation destinations to play poker and by spending freely on fashions, accessories, and electronics that accompany the excitement of gaming.
Mostly college educated, Card Player readers seek expert strategy and indepth articles to help them improve their game and become winning players.
Many readers have been reading the magazine since its inception in 1988. Card Player has a readership of over 500,000 per month and reaches a very
sought-after demographic in the advertising industry.
Gender
Male: 83%
Female: 17%
Age
Under 21: 2%
21-35: 36%
36-55: 38%
56+: 24%
Household Income (HHI)
Less than $50,000: 28%
$50,000-$100,000: 43%
More than $100,000: 29%
Average HHI is $50,000+
Education
Completed College: 45%
Completed Graduate School: 14%
Miscellaneous
More than 66% of our readers have a net worth of $100,000+
More than 95% are homeowners
More than 55% are married with one child
More than 58% have a professional/managerial position or are self-employed
